ABOUT US

Hi! I am Hailey Welch, owner of Ivory.

Originally from Perkiomenville, Pennsylvania- I met my sweet husband, Jake, in 2020 and we got married in 2021. I moved across the entire state to my husband's very small town - Salisbury, PA - home of farms, a post office, and more farms. As much as I loved living in the quaint countryside, I went through some major shopping withdrawal!

Long story short, I had a little chat with my father in law (who is a general contractor) and together, we designed and built my little dream store on our families property. 

What started as a local spot for women to shop and connect has grown into a thriving online community. We embrace a light, airy, and effortlessly beautiful aesthetic—think prairie cottagecore with a touch of boho and western flair. Our goal is to make every girl feel like she’s stepped into her Pinterest board—confident, stylish, and completely herself without trying too hard.

I can't wait to meet you!
XO,
Hailey